We build, migrate and grow Shopify stores for denim, workwear and leather goods brands. Brands where the material, the making and the look all matter, and the shop has to carry all three.
We build e-commerce systems for brands in denim, workwear, heritage and leather goods. That covers design, the Shopify setup, custom development, SEO and GEO, and the work that keeps going after launch.
We do not work from a fixed template. We look at your brand and your products first and build what fits them.
We know why 14oz denim needs explaining.
Why a selvedge edge makes quality visible.
Why the choice of material decides what a brand is worth.
And why so many of our clients work in small, limited runs.
The work runs in three stages and the same people stay with you through all of them. Most brands go through all three, but you can start wherever it makes sense for you.
Before anything gets built we look at what you already have, where the money goes and what is actually holding the shop back.
A new Shopify store, a move over from another platform, or work on the shop you already run. Structure, design and custom development that fit how you sell.
Once the shop holds up, the work moves to bringing the right people to it and making the numbers better month after month.
Our clients are designers, founders and small teams who develop their own products, and the retailers and stockists who carry them. They work closely with their makers. They choose their materials on purpose. They decide cuts, details and production themselves, or they pick the brands they stock with the same care.
We are the same kind of shop, with the technical side covered.
Every one of these started from the brand and the product. Four shops we work on, and what each one needed from us.
It has to be understood first. Six things every store we build has to do.
Fabric, construction and details have to come across on a screen, at the size a phone gives you.
Fewer steps and fewer choices, without cutting the information a considered purchase needs.
Sizing, returns, delivery and provenance answered before anyone has to look for them.
The look and the mechanics get decided in the same conversation, not handed over in stages.
Slow connections, an old phone, a sold-out drop, a payment provider having a bad day.
New products, new markets and new ideas should not need a rebuild each time.
There is no pitch deck and no paid discovery workshop. We look at what you have, we talk it through, and then you get a number.
We go through your current shop and write down what we see. You get that whether or not we end up working together.
An outside viewWe talk through the options, what order things should happen in, and what is worth doing now against what can wait.
Open and directYou get a written scope with a fixed price. If something is outside it, we tell you before we start.
No hidden costsIf yours is not here, write to us and we will answer it properly.
Weft & Grain is a Shopify agency in Berlin that works only with brands in denim, workwear, heritage clothing and leather goods, and with the retailers that stock them. We consult, build and grow Shopify stores, and the same people stay with you from the first audit to the ads.
Both. Some of our clients make their own products, like Iron Heart Germany and Selvage Denim. Others are stores that carry a selection of brands, like DC4 in Berlin. What they have in common is that they care about the product and want a shop that treats it properly.
Yes. Migration to Shopify is one of the main things we do. We move products, customers, orders and content, keep the URLs and search rankings intact, and rebuild the shop so it fits the brand rather than copying the old layout.
No. Shopify is the technical base, but no ready-made theme decides the result. We build so the shop fits your brand, your range and your price point.
It depends on what you need: a new build, a migration or work on an existing shop. After a free look at your current store and a conversation, you get a written scope with a fixed price. If something is outside that scope, we tell you before we start.
Yes. What matters is the standard you hold your product to, not your revenue. A lot of our clients are early or growing and want a clean base from the start rather than a rebuild in two years.
That depends on its condition. Sometimes it is worth optimising, sometimes a fresh start is cheaper in the long run. We tell you which one we think it is.
The work usually continues. Most clients stay with us for optimisation, new features, SEO and GEO, and Google and Meta Ads. Weft & Grain is set up to be a long-term partner.
We are based in Berlin and work with brands and stores across Europe. Our clients so far are in Germany and France, and the shops we build are set up for international customers from the start.
If you want to talk about a project, send us a few bullet points. You get a first read on it back, free and without obligation.